What It Takes To Become The Professional SEO Consultant

Search engine optimization is a very lucrative business online because few understand how it works effectively. Also known as “SEO,” search engine optimization is a way that sites are able to drive organic traffic at minimum costs. The old days of throwing advertising dollars at the problem and hoping it would work itself out are no longer relevant. Today, companies use professional consultants to measure the success of their efforts and to improve their overall ratings in a specific niche area. If you feel that you have what it takes to become one of these consultants, you can make a lot of money aiding site owners in the development of their web pages. Here’s how to start:

SEO Writing

Learning the ropes through SEO writing can give you special insight into how content should be structured in order to be effective. Most of the experts agree that one exact occurrence of the keyword in question every 75-100 words is sufficient to get your piece noticed. That means if you have a 400-word article that you would like to optimize, you shouldn’t use the specific keyword phrases more than 5 times in the entirety of the piece. This practice helps you to avoid the black hat tactic of stuffing that so many engines blacklist websites for. While you do not have to be a professional SEO writer in order to become a professional SEO consultant, you do need to understand this aspect of the business.


Making sure that each post, whether it is text, image, video, or audio, has accompanying tags that are relevant to what is presented therein is something else that you should understand to become a professional consultant. Audience members need to know what they are getting ahead of time, and the more relevant tags that your content has, the better.

Search Engine Submission

Professional SEO consultants must know how to work within the search engine system. They must be able to submit websites and web pages to specifications and ensure that proper procedures are followed.

Business Acumen

The last thing that a SEO consultant needs to be considered a professional is business acumen. You must know where to find clients, how to approach them, and how to deliver the results that you promise. You must also be organized in how you handle billing and customer service. Startup capital helps so you can more easily and effectively delegate, but if you do not have some knowledge in each of these areas, you will have a very difficult time producing the results that sites are looking for. And without results that businesses are looking for, it will be very hard to maintain the success and integrity of your business over the long haul.

Grow Your Business With a Marketing Consultant

Not hiring a marketing consultant for your small business doesn’t mean that you will never reach your objectives, only you know if you are capable of that. Using a small business marketing consultant is just about getting you where you want to be faster. Take a moment now to think about where you want your business to be in 3 months time, and then in 6 months. Now ask yourself how much it will cost you if it takes you longer to get there. Not just in real terms, money from lost sales, but in opportunities missed.

No matter how great you are at what you do, it is impossible to be an expert on everything, yet that is precisely what is expected of a small business owner. Is there a job in your business that you don’t do? Accounts? Technical support? HR? Yet you need to do them all and still find time to sell your business. Bizarrely, when you have a long list of jobs and people who are clamouring for your attention, selling your business can be the job that gets forgotten. A full service marketing agency can help you refocus on finding new customers yourself, or they can just step in and be your marketing department. At the end of the day, if the phone stops ringing with new orders then all the other jobs start to look less important.

Running a small business you can be so busy trying to keep your head above water that it can be hard to see the bigger picture. Hiring a small business marketing consultant gives you the chance to see an impartial and expert view on where your business needs to be; what are your strategic requirements? A marketing consultant can help you to develop not only a marketing plan, but also step by step targets to work towards. Your marketing expert can help you to get to know your customers better, to get inside their heads and show you the most cost effective way to market your business to new customers.

To get the best out of working with a consultant be open to being creative. There can be more than one way to skin a cat, and if all you do is replicate what you are already doing you cant expect to see different results. Letting a consultant try new things does not mean losing control of your business. No marketing expert is going to try and drag you kicking and screaming in a direction that you don’t want to go in. If you are open to new ideas though and work together to find innovative solutions that you are still comfortable with, you will really see the results.

Most companies that take on a marketing consultant never look back. You should start to see results from your initial investment quite quickly and when the orders start rolling in your will know that you did the right thing. Never let selling your business be the part of your business that gets forgotten, otherwise you may find that you don’t have a business for long.

The Benefits Of Using A Marketing Consulting Company

Ask business owners how much free time they have and they are likely to snicker at you. That is, if you can catch them as they are running between here and there. Time is a luxury for most entrepreneurs and this sometimes means that important responsibilities fall by the wayside. Marketing the business should never be one of these things, so if an entrepreneur does not have time for promotional duties, a marketing consulting company should be used.

The first instinct of a business owner may be to do the marketing him or herself. This decision is often based solely on budgetary considerations. As the individual begins the promotional efforts, it becomes clear that these involve substantial amounts of both resources and time. Though a high level of technical skill is not required to implement most methods, some people become frustrated by even the smallest amount of educational material.

Using a professional marketing consultant frees up time for the business owner to focus on other things. It also involves little to no learning because the consultant performs all the work involved in marketing the company. Some business owners want to be aware of the efforts undertaken and that is fine. A skilled marketing professional will be able to describe these in clear and concise terms that anyone can understand. This arrangement is a relationship of sorts so the entrepreneur should never hesitate to ask questions.

A professional marketing company has often spent years learning and perfecting the most effective online marketing techniques. The best in the field have worked with clients in various industries and delivered proven results. Methods they use include search engine optimization, social media marketing, and paid online advertising. These experts will even work with a business owner to develop and implement a marketing strategy. By having assistance in the strategic realm, even a new entrepreneur can realize outstanding results.

Marketing consultants build their teams with people who possess different skill sets. These groups include Web masters, database programmers, social media specialists, press release gurus, and article marketers. Copywriters are key to making sure that content is formatted correctly and error-free from grammatical and punctuation standpoints. Video editors and graphic designers work with programmers and Web designers to build a media-rich Web site for a client.

By hiring a consultant to do online marketing, a business client has access to each of these specialized workers without needing to hire them as employees. Marketing dollars are leveraged and due to the ongoing communication between the client and consultant, progress is consistently tracked. As the marketing needs change from one month to the next, resource levels can be adjusted.

For any busy entrepreneur, the ability to retain a marketing consulting company can be a blessing. When the proper firm is retained, the relationship may be long-standing, allowing both parties to bask in the continued success of the collaboration. The price of utilizing a professional is extremely reasonable, especially when viewed in light of what is gained from the undertaking.

Lucrative, Untapped Article Market: Write Articles for Consultants

Are you offering article writing services? Here’s a lucrative market you may not have considered: consultants. Consultants work in many different industries and professions; they run small businesses. You can help them with their marketing.

Consultants understand the value of information, and many have websites. However, they won’t be familiar with information marketing until you explain how it works.

You’ll also need to explain the benefits of the services you provide.

Why not write your own articles to illustrate how your services work?

A writer friend began working with consultants when she was under contract to a management agency. It’s now become a major part of her business. She wrote an eBook to explain how search engine optimization (SEO) and article marketing work to educate her clients. She offers the eBook as a download, as well as in hard copy, also for free.

She told me she wrote the eBook in a weekend, and says she hands out free copies whenever she speaks. “It’s a wonderful investment of my time,” she said. “It’s responsible for 50 per cent of my business this year.”

Consultants Need to Market: Tell Them Google Is Their Best Friend

Consultants get their business through advertising and word-of-mouth. They don’t have much time for marketing. They may have a website, and they may send out newsletters to their clients.

You can promote your services by telling your prospective clients that Google is their best friend. Articles you write will go to work for them, drawing traffic to their website, and getting new clients for them for years to come, without them having to put in any extra work.

Chat With the Consultant: Understand His Customers

You can promote yourself as an article writer for consultants. However, remember that you’re writing for his audience. You need to talk with him to understand his audience. You also need to work out which keywords that audience would use to find his services.

Once you understand his audience, you’ll be able to write good articles. However, don’t stop at just writing Web articles. You can offer a premium service too.

Premium Service: Ghostwrite Articles for Magazines

In addition to ghostwriting articles for the web, you can also offer to ghostwrite articles for magazines for your clients..

The articles you write for magazines need to be better researched and more professional than articles you write for the Web. Therefore you should consider this a premium service, and charge more for these articles.

Writing articles for consultants is a lucrative and untapped article market. Give this market a try.

Writing articles is a fun and easy way to make great money online, but there are powerful strategies you must know if you want to make a great income. You can discover the secrets of the top article writers in Angela Booth’s powerful guide: “Article Dynamite: Make $100,000 a Year Writing and Selling Articles” at [http://articledynamite.com/articles.html] Angela shares her own secrets for the first time.

Coaching, Consulting And Mentoring

Have you ever wondered what the advantage may be in finding your own personal coach, consultant or mentor? If so, you are not alone.

Why would someone need their own personal coach? What could a consultant do to help me out? What in the world is a mentor? What are the differences? These are some of the questions that are frequently asked and I will explain them each to you.

First of all, what is a coach? The definition of a coach is one who instructs or trains. When most of us think of a coach, we correlate it with the person who wears a nice shiny whistle around their neck and who yells out encouraging words to our children on the soccer field to guide them in scoring that winning goal. This is not the only type of coach out there! There are many that specialize in certain areas of coaching that do just the same as in the example I gave you above. For instance, a business coach. They will work with a business owner create a plan for success, guide them along the way, give encouragement and hold them accountable for their actions. They are the ones rooting you on to victory!

OK, then…so what is a consultant? The definition of a consultant is one who gives professional advice or services. In keeping with the example of a business coach, a business consultant will assess the problem and find a solution. A good business consultant is also able to specifically work with each individual clients needs by getting to know their business inside and out and fine-tune a plan for improvement. The end result will be a system that’s put into place for success and have their client get to where they want to be FASTER! By the way, they will also guide and encourage you just as that “coach” with the nice shiny whistle.

Lastly, we will talk about mentors. The definition of a mentor is one who is a trusted counselor or guide. They have personally gone through failures and stumbled along the way but eventually their time, knowledge, energy and resources were used to be very successful. The best way to find a mentor is through a referral but research is a great tool to find one that’s just right for you. They are the wise…someone you trust and respect and who are trusted and respected by others! Mentors combine all the great qualities of a coach and a consultant and one day they want YOU to be a mentor to someone else!

Hire Marketing Consulting Firms – 5 Reasons to Go

What if you discovered how easy it is to be successful in your internet business and how your consulting firm can help you on the same? Here are 5 simple steps to get you started.

Step 1 – Why is it important to hire a marketing consulting firm?

Step 2 – Boost your internet profits right through the roof.

Step 3 – Gain expert opinion and advice from someone experienced.

Step 4 – Get your goal and marketing plan revamped.

Step 5 – Get your most pressing internet marketing questions solved and get your ebiz success on fast track.

The purpose of this article is to show you the right path to achieve tremendous success out of your internet business. Here are step by step details that you can apply quickly and easily.

Step 1 – Why is it important to hire a marketing consulting firm?

Do you think that you can easily go about starting your own highly profitable internet business without having the specialized skills, knowledge or experience to get it done? I doubt that. There will be 2 options, either you will completely fail or you will waste a whole lot of time figuring out the exact system to get it done. Therefore it is important to hire a marketing consulting firm to help you out to get you started at rapid speed. Your profits will boost up at tremendous speed if your consultant provides you the right kind of coaching.

Step 2 – Boost your internet profits right through the roof.

It is extremely important that you follow the advise of your coach right to the ‘T’ to make sure that your internet business churns out profits super speed. You have to make sure that you hire a consultant to boost your website profits and then take action on the plan they provide you. Expert opinion from a consulting firm can make the difference.

Step 3 – Gain expert opinion and advise from someone experienced.

Their expert opinions and advise will skyrocket your profits right through the roof. You will understand the psychology behind a powerful marketing campaign that gets executed to churn out customers super speed. It will help you to re-engineer your goal and boost your action plan to achieve tremendous success.

Step 4 – Get your goal and marketing plan revamped.

It is possible that there is a flaw in your goal and your action plan that is preventing you from being successful in your business. It is also possible that you are not executing certain steps as required and this is preventing you from success. Your consultant will help you in figuring out these loop holes and once it is figured out you will achieve success super fast. Your questions will be solved superfast once you have a coach at your disposal.

Step 5 – Get your most pressing internet marketing questions solved and get your ebiz success on fast track.

You will have lots of questions on the way to setup a highly profitable internet business. Your coach will take you by the hand and get you started superfast on your road towards rapid internet success.

What to Expect From an HR Consulting Service

An HR consulting service will study how your staff can be managed effectively, where you can save money (and where you need to spend it) and how changing systems can make you more productive. Consultants can help you comply with the law from the time you start the recruitment phase to the moment that an employee leaves your company. One key area that an HR consulting service can manage is creating employment contracts and staff handbooks that set out everyone’s rights and responsibilities, as well as procedures when things go wrong. It’s helpful to have a sound knowledge of UK employment law to prepare this paperwork and HR consultants will certainly be professionals in this area.

Employment law is changing all the time, imposing new obligations on employers. With an HR consulting company, you can be sure that your practices and procedures will be up to date and fully compliant with the law. You won’t be caught out by changes to the provisions for maternity leave and pay, the increase in the minimum wage or laws relating to discrimination. Instead of leaving yourself open to a costly court case, get the consultants in to make sure that you are meeting your obligations.

Some issues require a delicate touch. How do you handle the situation where an employee has a lot of sick leave? What do you do when an employee is persistently late? Draw on the expertise of the HR consulting firm to decide how to handle these and other sensitive situations. With their knowledge of employment law and people management, they will be able to help you to get to the bottom of the situation and to handle it in the appropriate manner. If there is a need for disciplinary procedures then the consultant can help with that too. An HR consulting service will increase you effectiveness as an employer.

Why The Use Of An External Consultant Makes Sense

Employment costs are probably the biggest overhead that any organization has to cover. Taking on specialist employees such as Quality Manager, Environmental Manager, Information Security Manager or Internal Auditor are not only hard to find but attract a premium in salary and total package. Something not always available to every business.

A number of companies are taking the view that it is better to use the services of a specialist consultancy instead. This is where a consultant is used for a specific task or period of time.

There are a number of advantages in adapting this type of arrangement; consultants are paid only for the work or time involved on a project, consultants are not ‘employed’ so do not have paid holidays, sickness, time off for domestic or social reasons. They also do not require pension or other such benefits. Also as they are not employed, no disciplinary processes and/or extended periods of notice are required to terminate a contract. There is also no risk of the dreaded Employment Tribunal.

The consultant is usually an ‘expert’ in the chosen field and will often have a greater depth of experience than the equivalent employee.

Used on a short term basis, a consultant represents good value for money as there are no overheads to take into consideration.

But be sure that the consultant you select is covered by the rules of a governing body such as the Institute of Business Consulting (IBC) and is covered by appropriate Business Indemnity Insurance.

Consultants Are Good Value

SEO Consultants: Your Guide To The Whole SEO Process

Implementation of search optimization tactics are not that hard to do. That is the usual statement that you will get from most SEO consultants. In the practice of SEO, the effectiveness of it can be achieved by knowing what kind of market your client is in and what is their target demographic. With these information,SEO consultants can draw strategies which are applicable to the said market and demographic. These information are essential as they would determine the tactics needed that are tailor fit for you and you alone. But still, no matter how specific the strategy is to the client’s goals, mission and market, they still have a template to start with. And they are as follows:

First is to understand the nature of the client’s business. The consultant must know the following: client’s goal, mission and target market. These are essential before starting the SEO process. The following will be determined by a fact finding process: sales leads, previous SEO endeavours, website’s enquiries, a client’s needs and client’s set skills. The consultant is tasked to primarily make the client understand the whole SEO process.

Second is to conduct a market research. This will help you determine whether the SEO effort will be beneficial to your client and would not set him back more. It is a matter of comparing costs and returns. A consultant will analyse the competition to build a possible market share. This will lead to the discovery as to how much should be shelled out by the clients in order to attain his goals.

Third is what they call SEO audit and recommendations. This is where the consultant will analyse the ways and factors in which they can make the client’s website successful in order to attain their goals. Changes are recommended in this stage as well. All these contribute the process and are all necessary before the stage of implementation.

Fourth is the implementation stage. This is where the client will see the physical changes on the website itself. The development team is guided by the SEO consultants who would oversee the whole project. The consultant will make sure that all the changes and recommendations are executed properly.

Lastly is optimization. In reality, this is really a process that is on-going. Progresses are monitored and measured here as benchmarks are given. Optimization is relevant because Google may think that your client’s website is just sitting duck and inactive and it will eventually drop in the rankings. All SEO efforts will be wasted so this process is imperative and on-going throughout the whole thing.

In conclusion, if you are seeking the help of a SEO consultant, you may want to do your own research first. It is wise and smart to know what you want from them so you can single out the appropriate SEO firm that can help you with your goals and objectives. There is no special secret in SEO efforts. SEO consultants who thrive in the business simply know three things: they follow tried and tested practice, do comprehensive research and in turn make their reports and findings. As a client, you need to have strategy at hand.

Management Consulting – What Exactly is Management Consulting?

Management consulting refers to the service industry that aims to help companies in solving their business problems and in creating action plans for improvement.

More and more companies are turning to management consulting to benefit from the consultant’s specialized expertise, gain objective external advice, or sometimes to get a temporary assistance during a one-time huge project. Organizations also hire management consultants when they are in need of assistance regarding organizational change in management or in developing coaching skills. Consultants may also offer technology implementation, operational improvement services, and strategy development.

Management consultants usually formulate their own methodologies in identifying problems and in formulating recommendations for more efficient and effective ways of performing certain business tasks.

Management consulting is particularly popular in the United States due to deep cultural factors. American business owners consider hiring external competency as a normal way to solve a problem or to improve businesses processes. Due to the existing demand, management consulting is now one of the most lucrative professions in the U.S. People who are involved in this industry make as much as $300,000 per year.

Individuals who would like to become management consultants must meet specific qualifications before they can start practicing. They must obtain necessary certifications and a bachelor degree. Depending on their area of specialization, they will need a degree in accountancy, finance, and business management.

Finding a job in this field is relatively easy as long as the consultant have proven track record. He must have at least 5-10 relevant experience and he must be known as an industry leader. For those people who are just starting out, it could be very challenging for them to close deals. It is recommended that they take advantage of relevant internship programs so they can put something on their resume. It would also help if they can work with people that they personally know of like a relative who is running a small business.

Consultant who are trying to tap the global market and would like to work at the comforts of their own home can use the internet as their marketing medium. They will need to learn the basic of internet marketing to this. They must create their own website and they must position themselves as expert in the field of business consulting by writing and distributing their articles and by publishing their own ezine. In addition, they will also need to promote their services using PPC ads, email marketing, and video marketing.