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Search engine optimization is a very lucrative business online because few understand how it works effectively. Also known as “SEO,” search engine optimization is a way that sites are able to drive organic traffic at minimum costs. The old days of throwing advertising dollars at the problem and hoping it would work itself out are no longer relevant. Today, companies use professional consultants to measure the success of their efforts and to improve their overall ratings in a specific niche area. If you feel that you have what it takes to become one of these consultants, you can make a lot of money aiding site owners in the development of their web pages. Here’s how to start:

SEO Writing

Learning the ropes through SEO writing can give you special insight into how content should be structured in order to be effective. Most of the experts agree that one exact occurrence of the keyword in question every 75-100 words is sufficient to get your piece noticed. That means if you have a 400-word article that you would like to optimize, you shouldn’t use the specific keyword phrases more than 5 times in the entirety of the piece. This practice helps you to avoid the black hat tactic of stuffing that so many engines blacklist websites for. While you do not have to be a professional SEO writer in order to become a professional SEO consultant, you do need to understand this aspect of the business.

Tagging

Making sure that each post, whether it is text, image, video, or audio, has accompanying tags that are relevant to what is presented therein is something else that you should understand to become a professional consultant. Audience members need to know what they are getting ahead of time, and the more relevant tags that your content has, the better.

Search Engine Submission

Professional SEO consultants must know how to work within the search engine system. They must be able to submit websites and web pages to specifications and ensure that proper procedures are followed.

Business Acumen

The last thing that a SEO consultant needs to be considered a professional is business acumen. You must know where to find clients, how to approach them, and how to deliver the results that you promise. You must also be organized in how you handle billing and customer service. Startup capital helps so you can more easily and effectively delegate, but if you do not have some knowledge in each of these areas, you will have a very difficult time producing the results that sites are looking for. And without results that businesses are looking for, it will be very hard to maintain the success and integrity of your business over the long haul.

Not hiring a marketing consultant for your small business doesn’t mean that you will never reach your objectives, only you know if you are capable of that. Using a small business marketing consultant is just about getting you where you want to be faster. Take a moment now to think about where you want your business to be in 3 months time, and then in 6 months. Now ask yourself how much it will cost you if it takes you longer to get there. Not just in real terms, money from lost sales, but in opportunities missed.

No matter how great you are at what you do, it is impossible to be an expert on everything, yet that is precisely what is expected of a small business owner. Is there a job in your business that you don’t do? Accounts? Technical support? HR? Yet you need to do them all and still find time to sell your business. Bizarrely, when you have a long list of jobs and people who are clamouring for your attention, selling your business can be the job that gets forgotten. A full service marketing agency can help you refocus on finding new customers yourself, or they can just step in and be your marketing department. At the end of the day, if the phone stops ringing with new orders then all the other jobs start to look less important.

Running a small business you can be so busy trying to keep your head above water that it can be hard to see the bigger picture. Hiring a small business marketing consultant gives you the chance to see an impartial and expert view on where your business needs to be; what are your strategic requirements? A marketing consultant can help you to develop not only a marketing plan, but also step by step targets to work towards. Your marketing expert can help you to get to know your customers better, to get inside their heads and show you the most cost effective way to market your business to new customers.

To get the best out of working with a consultant be open to being creative. There can be more than one way to skin a cat, and if all you do is replicate what you are already doing you cant expect to see different results. Letting a consultant try new things does not mean losing control of your business. No marketing expert is going to try and drag you kicking and screaming in a direction that you don’t want to go in. If you are open to new ideas though and work together to find innovative solutions that you are still comfortable with, you will really see the results.

Most companies that take on a marketing consultant never look back. You should start to see results from your initial investment quite quickly and when the orders start rolling in your will know that you did the right thing. Never let selling your business be the part of your business that gets forgotten, otherwise you may find that you don’t have a business for long.

Ask business owners how much free time they have and they are likely to snicker at you. That is, if you can catch them as they are running between here and there. Time is a luxury for most entrepreneurs and this sometimes means that important responsibilities fall by the wayside. Marketing the business should never be one of these things, so if an entrepreneur does not have time for promotional duties, a marketing consulting company should be used.

The first instinct of a business owner may be to do the marketing him or herself. This decision is often based solely on budgetary considerations. As the individual begins the promotional efforts, it becomes clear that these involve substantial amounts of both resources and time. Though a high level of technical skill is not required to implement most methods, some people become frustrated by even the smallest amount of educational material.

Using a professional marketing consultant frees up time for the business owner to focus on other things. It also involves little to no learning because the consultant performs all the work involved in marketing the company. Some business owners want to be aware of the efforts undertaken and that is fine. A skilled marketing professional will be able to describe these in clear and concise terms that anyone can understand. This arrangement is a relationship of sorts so the entrepreneur should never hesitate to ask questions.

A professional marketing company has often spent years learning and perfecting the most effective online marketing techniques. The best in the field have worked with clients in various industries and delivered proven results. Methods they use include search engine optimization, social media marketing, and paid online advertising. These experts will even work with a business owner to develop and implement a marketing strategy. By having assistance in the strategic realm, even a new entrepreneur can realize outstanding results.

Marketing consultants build their teams with people who possess different skill sets. These groups include Web masters, database programmers, social media specialists, press release gurus, and article marketers. Copywriters are key to making sure that content is formatted correctly and error-free from grammatical and punctuation standpoints. Video editors and graphic designers work with programmers and Web designers to build a media-rich Web site for a client.

By hiring a consultant to do online marketing, a business client has access to each of these specialized workers without needing to hire them as employees. Marketing dollars are leveraged and due to the ongoing communication between the client and consultant, progress is consistently tracked. As the marketing needs change from one month to the next, resource levels can be adjusted.

For any busy entrepreneur, the ability to retain a marketing consulting company can be a blessing. When the proper firm is retained, the relationship may be long-standing, allowing both parties to bask in the continued success of the collaboration. The price of utilizing a professional is extremely reasonable, especially when viewed in light of what is gained from the undertaking.

Are you offering article writing services? Here’s a lucrative market you may not have considered: consultants. Consultants work in many different industries and professions; they run small businesses. You can help them with their marketing.

Consultants understand the value of information, and many have websites. However, they won’t be familiar with information marketing until you explain how it works.

You’ll also need to explain the benefits of the services you provide.

Why not write your own articles to illustrate how your services work?

A writer friend began working with consultants when she was under contract to a management agency. It’s now become a major part of her business. She wrote an eBook to explain how search engine optimization (SEO) and article marketing work to educate her clients. She offers the eBook as a download, as well as in hard copy, also for free.

She told me she wrote the eBook in a weekend, and says she hands out free copies whenever she speaks. “It’s a wonderful investment of my time,” she said. “It’s responsible for 50 per cent of my business this year.”

Consultants Need to Market: Tell Them Google Is Their Best Friend

Consultants get their business through advertising and word-of-mouth. They don’t have much time for marketing. They may have a website, and they may send out newsletters to their clients.

You can promote your services by telling your prospective clients that Google is their best friend. Articles you write will go to work for them, drawing traffic to their website, and getting new clients for them for years to come, without them having to put in any extra work.

Chat With the Consultant: Understand His Customers

You can promote yourself as an article writer for consultants. However, remember that you’re writing for his audience. You need to talk with him to understand his audience. You also need to work out which keywords that audience would use to find his services.

Once you understand his audience, you’ll be able to write good articles. However, don’t stop at just writing Web articles. You can offer a premium service too.

Premium Service: Ghostwrite Articles for Magazines

In addition to ghostwriting articles for the web, you can also offer to ghostwrite articles for magazines for your clients..

The articles you write for magazines need to be better researched and more professional than articles you write for the Web. Therefore you should consider this a premium service, and charge more for these articles.

Writing articles for consultants is a lucrative and untapped article market. Give this market a try.

Writing articles is a fun and easy way to make great money online, but there are powerful strategies you must know if you want to make a great income. You can discover the secrets of the top article writers in Angela Booth’s powerful guide: “Article Dynamite: Make $100,000 a Year Writing and Selling Articles” at [http://articledynamite.com/articles.html] Angela shares her own secrets for the first time.

Have you ever wondered what the advantage may be in finding your own personal coach, consultant or mentor? If so, you are not alone.

Why would someone need their own personal coach? What could a consultant do to help me out? What in the world is a mentor? What are the differences? These are some of the questions that are frequently asked and I will explain them each to you.

First of all, what is a coach? The definition of a coach is one who instructs or trains. When most of us think of a coach, we correlate it with the person who wears a nice shiny whistle around their neck and who yells out encouraging words to our children on the soccer field to guide them in scoring that winning goal. This is not the only type of coach out there! There are many that specialize in certain areas of coaching that do just the same as in the example I gave you above. For instance, a business coach. They will work with a business owner create a plan for success, guide them along the way, give encouragement and hold them accountable for their actions. They are the ones rooting you on to victory!

OK, then…so what is a consultant? The definition of a consultant is one who gives professional advice or services. In keeping with the example of a business coach, a business consultant will assess the problem and find a solution. A good business consultant is also able to specifically work with each individual clients needs by getting to know their business inside and out and fine-tune a plan for improvement. The end result will be a system that’s put into place for success and have their client get to where they want to be FASTER! By the way, they will also guide and encourage you just as that “coach” with the nice shiny whistle.

Lastly, we will talk about mentors. The definition of a mentor is one who is a trusted counselor or guide. They have personally gone through failures and stumbled along the way but eventually their time, knowledge, energy and resources were used to be very successful. The best way to find a mentor is through a referral but research is a great tool to find one that’s just right for you. They are the wise…someone you trust and respect and who are trusted and respected by others! Mentors combine all the great qualities of a coach and a consultant and one day they want YOU to be a mentor to someone else!